I admit I’ve been fighting this battle for decades now.  But I also know it’s a losing battle.  As the business of sport has swelled to gargantuan proportions, it has to pay  the bills somehow.

I don’t watch NASCAR, so I really don’t give a shit about the fact their cars and racing suit look like a patchwork quilt your grandmother would make, if she made it out of corporate logos. English soccer teams have had sponsors on their kits for yeas now, and I’m fine with that.

But for some reason, I have resisted the commercialization of American sports, but I’ve let myself live with certain concession to the commercial gods.  I know the legnedary Vin Scully perfected the art of the in-game plug before I was even born (“Let’s take time out from that triple play to talk about Farmer John’s pure pork sausage”).   I don’t like…

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